Correct, there are many that charge way to much for the service. Even in my little town of 10,000 there are 6 ffl dealers, I had no idea they were there until I started searching. Of those 6 the prices range from 10-40. Look for home based dealers like myself, we have no store front to pay for so prices will typically be lower.
Due to the licensing requirements here in WA in all the Cities and Towns, most of the "Kitchen Table FFL's" here are located in the "boonies". Again, the argument that the added gas cost to get to them still holds.
Not belittling your fee at all, or refusing to acknowledge that some charge way too much, but it's important to look at the TOTAL cost. It may be better to just pay the "outrageous fee" rather than drive the 40 miles to the FFL that charges only $25.
In defense of those FFL's that are "storefront", they get bent over the barrel by the State of WA and the local City if they are in it for Licensing and taxes.
A Gun Dealer is stuck with a State Business License that is based on the type of business. Then he has to pay another license fee to the local jurisdiction. On top of those, WA State also collects a B&O tax that is based on total revenue, not profit. Put it all together and a Dealer her in my City has to pay $250 before he has collected a single dollar. And because we have a State Sales Tax, the Dealer gets to do the collecting, remitting, and bookeeping for the State, all for Free. Might explain why the fees are higher here.